Shujaa Al Mazrouei

Shujaa Al Mazrouei

CEO & Managing Director
Address Info
UAE AbuDhabi CI Tower

It gives me great pleasure to welcome you to our Establishment. We take this opportunity to reflect on the nature and quality of transformation as has been accomplished by us in the past three decades. At the start of this era, we are saddled with the difficult task of strategizing growth and leveraging opportunities in the extremely fast growing Middle-East market.

We are also faced with the formidable challenge of winning in an intensely competitive and rapidly globalizing market on the strength of superior value of propositions. It is a matter of pride for us that we have achieved quality benchmarks like ISO 9001, ISO 14001, ISO 45001 and in recognition of our commitment to quality, our Establishment have also received the prestigious Sheikh Khalifa Award (SKEA).

Transitioning to the new era means engineering a fundamental shift in the corporate mindset. The entire organization has to be re-aligned to a new focus namely acquiring international competitiveness in Technology and Processes carving out strategies for the organization based on the principles of Empowered Leadership to unleash the entrepreneurial energies of our high quality of human resources. This change in management is powered by the vision that provides inspiration to formulate and execute strategies to enable Bin Hafeez General Contracting Establishment to become a key contributor to the growth of the region.

The core business economics of many organizations are becoming more dynamic and complex because of globalization and evolving technology. To be in the forefront of the competition requires the ability to mine and to provide new knowledge about value-adding business processes which presents opportunities and significant challenges. It is the role of leaders to nurture and transform the vision towards ensuring that the organization sustains its profit generating capacity in an environment of increased competitive pressure. This leadership needs to extend beyond the Corporate Level to the strategic business units. Empowered leadership enables adaptive capability / flexible organization and results in sharp responsiveness to change.

Vision creates corporate identity which imparts larger purpose and meaning to individual endeavor. It is aspiration and motivational. Envisioning a larger societal purpose is characteristic to our organization.

The real transformation will lie in our capability to seize the challenge that the environment has thrown at us, commit ourselves to the strategic path that we have chosen and engineer ourselves to achieve our chosen goals.

Through its core values of sustainability, quality, leadership, Bin Hafeez commits to operating in a responsible way with respect to health, safety, environment and well being of employees, contractors and the immediate society. We have a responsibility towards the future generation in providing them with a clean and healthy environment, the time for which is to starts now.

In this unfolding era of new opportunities and new challenges, I look forward to your support. 



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